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Osaka Metro

Branding

Role

  • Motion

Client

Osaka Metro Co., Ltd.

Year

2018

Overview

Osaka Metro is a railway company privatized from the Osaka Municipal Subway in 2018. It connects Osaka, Japan’s energetic second-largest city, through transportation, supporting the activities of residents and visitors alike.

At this significant milestone of transition from public to private management, Osaka Metro needed both to establish a unique brand identity and to create a unifying emblem under which employees could share a common vision—enabling them to continue providing appealing transit experiences for years to come.

Building upon the Osaka Metro brand identity, we developed a spiral symbol mark that combines the “M” from Metro and the “O” from Osaka. This mark is deployed as a motion logo on in-train and station signage, embodying the brand concept “Continuously running, continuously evolving” at every daily touchpoint with passengers.

Motion

Motion Logo

Motion

Signage

Motion

Panorama Vision

Credit

  • Creative Direction

    • Yoshiaki Irobe

  • Art Direction

    • Yoshiaki Irobe

  • Graphic Design

    • Sayoko Matsuda

  • Motion Design

    • Takehito Goto

  • Copy Direction

    • Ryoko Kawahara

  • Copywriting

    • Keiichi Sawai

  • Produce

    • Yasuo Hayasaka
    • Akira Hoshinoya

Works

8 Projects