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Sansan Engineering Division

Branding

Role

  • Graphics
  • Website

Client

Sansan, Inc.

Year

2022

Overview

Sansan Inc. continues to grow by providing services that solve various business challenges, including its flagship sales DX service “Sansan.” The Engineering Division was newly established as a gathering of all the company’s engineers and R&D staff.

NDC handled the branding for the Engineering Division launch. What was needed was a rallying point that would help each member recognize “who we are” and “what kind of unique organization we become when gathered together.”

Through interviews, we discovered the Division’s previously unnoticed character—possessing seemingly contradictory traits like “boldness and sincerity” or “speed and quality,” sometimes alternating between them while continuously moving forward. Starting with a dynamic visual identity designed to function across various digital-centered media, we are delivering this evolving “identity” both inside and outside the company.

Graphics

Visual Identity

Graphics

Poster

Website

Credit

  • Art Direction

    • Takehito Goto
    • Yuto Kanke *

  • Web Design

    • Takehito Goto

  • Copywriting

    • Mari Takahisa

  • Web Direction

    • Araka Kotaka

  • Produce

    • Araka Kotaka
    • Hinano Ito

Works

8 Projects