©︎2026

日 本 デ ザ イ ン セ ン タ ー オ ン ス ク リ ー ン 制 作 室

TSUTSU

Branding

Role

  • Website
  • Movie

Client

SUS Inc.

Year

2023

Overview

We were in charge of rebranding a stainless steel bottle brand manufactured in Tsubame-Sanjo, Niigata Prefecture, an area boasting one of Japan's leading metal processing industries. By re-establishing the simple history and harsh natural environment unique to this region as the core values, we have thoroughly renewed all brand elements, including the logo and tagline.
We express the unique value of TSUTSU, which carries with it an unparalleled climate and precision, across all media. This includes a logo that embodies the 0.1mm-unit polishing accuracy, a tagline that sincerely appeals to the pride of the craftsmen, and a website and movie that concisely and meticulously depict the vast and profound stories behind them.

Website

https://tsutsu.com/

Movie

Instagram

Credit

  • Creative Direction

    • Ken Isome
    • Takanari Yoshida

  • Copywriting

    • Ken Isome

  • Graphic Design

    • Takanari Yoshida

  • Web Design

    • Takehito Goto

  • Web Direction

    • Araka Kotaka

  • Web Development

    • Daisuke Ishiyama *

  • Photography

    • Hiroshi Aoki *
    • Shinobu Yanagi

  • Produce

    • Shogo Imai

Works

8 Projects